The design of your website is essentially your online reflection of your personal brand. While there are many factors to consider in your design, color is probably the biggest one. What color? And why? Color online goes well beyond what you learned in a basic color theory class.
One key aspect to consider with color is association. What a person thinks of when they see a particular color. For example, let’s look at blue. People tend to associate the color blue with stability and trust, as is the case of IBM. Or with being smart or progressive like social networking sites Facebook, Twitter, LinkedIn, and Skype. Entertainment and information sites like CNN, BBC and TMZ all use red, which is the color of energy and passion, to convey the idea of dynamic content.
The colors on your site will have a direct effect on how your audience views your and your online brand.
Other factors to consider when selecting a color to convey your brand are the age or generation of your target audience and current color trends.
Do note, viewers on different computer monitors will see your colors slightly differently. Don’t worry about that. But remember: be consistent. Use the same color palette on all of your online marketing – website, Facebook, Twitter background, YouTube, etc. Consistency will help you build a strong, recognizable online brand.
Struggling with your website or graphic design? There are always professionals who can help. If you’re interested in a Website Redesign, please feel free to contact PTS Multimedia for more information.