Even though Google isn’t admitting anything just quit yet. What does this mean for your business on Google? When Google changes their algorithm this can ultimately change your ranking on Google, for the good or the bad.  If you’re concerned that your current SEO is being compromised with Google’s latest changes, give PTS Multimedia a call. We can help you design a White Hat SEO campaign to ensure better rankings in the long term. 480-656-7235

Opponent questions Arizona Senate candidate’s Bangladesh large Facebook following. Our Social Media Marketing specialist, Karin Graham, walks 12News correspondent, Melissa Blasius, through the inter-workings of buying Facebook likes. Struggling with your social media campaign? There are always professionals who can help. If you’re interested in Social Media Advertising, please feel free to contact PTS Multimedia for more information.

While most people think of branding as the part you see that is just the beginning. It’s demonstrated in every way your company communicates and functions. Below are some examples of the many avenues you have access to for branding your company. Are you utilizing these to tell your story?

One of the best places to start is on different social media platforms. You have the opportunity to tell people who your company is, what you’re values are, what kind of things you’re working on and position yourself as the expert in your field. The best part is that it’s free! Happy branding! Itching your head on how to master the art of social media? Not to worry. PTS Multimedia is able to help brand your company through different social media sites as well as through a new website design. Give us a call today, 480-656-7235, to make PTS Multimedia your one stop shop for all of your marketing needs.

“Phoenix Pride is more than a party just in the park, we offer grants, we offer scholarships, and we help community organizations year round.”, says Brandi Sokolosky, Phoenix Pride Executive Director.

PTS Multimedia worked with Pride members to redesign their website and create marketing materials to better express their community work and attract business to get involved. In addition to Phoenix Pride, PTS Multimedia has had the pleasure of creating conference and marketing videos for several groups within the LGBT community, including One Community and One n Ten. After the festival, PTS will help pride produce their Gala Awards and scholarship videos. PTS Multimedia will be on site both days of Pride with staff filming both the parade and festival, as well as volunteering with the event.

If you’re interested in video production call PTS Multimedia today at: 480-656-7235. We have a highly skilled video production team in house to help you bring your vision to reality.

The design of your website is essentially your online reflection of your personal brand.   While there are many factors to consider in your design, color is probably the biggest one.  What color? And why? Color online goes well beyond what you learned in a basic color theory class.

One key aspect to consider with color is association.  What a person thinks of when they see a particular color.  For example, let’s look at blue.  People tend to associate the color blue with stability and trust, as is the case of IBM. Or with being smart or progressive like social networking sites Facebook, Twitter, LinkedIn, and Skype.   Entertainment and information sites like CNN, BBC and TMZ all use red, which is the color of energy and passion, to convey the idea of dynamic content.

The colors on your site will have a direct effect on how your audience views your and your online brand.

Other factors to consider when selecting a color to convey your brand are the age or generation of your target audience and current color trends.

Do note, viewers on different computer monitors will see your colors slightly differently.  Don’t worry about that.  But remember: be consistent.  Use the same color palette on all of your online marketing – website, Facebook, Twitter background, YouTube, etc.  Consistency will help you build a strong, recognizable online brand.

Struggling with your website or graphic design? There are always professionals who can help. If you’re interested in a Website Redesign, please feel free to contact PTS Multimedia for more information.

Huge companies like Coca-Cola, Nabisco, Johnson & Johnson, are guaranteed fans simply from brand recognition.

The value of a fan, however, is a static snapshot of a consumer who may or may not have already been a valuable customer for your brand or product. The fact that they are a “fan” may simply be a trailing variable; your Facebook page a convenient aggregator of advocates who were already among your top quintile or decile of consumers. Don’t get me wrong- it can be useful. Is it spreading the word about your company amongst groups? Sure. Bringing your name to people unreached by traditional marketing? Of course. But it isn’t enough to base strategic financial decisions upon.

No, it’s something much more that likes. It is interaction and branding function. It is the number of people who go to your page and express their love of your product or service. Of course, calculating the value of fandom is certainly more complex than calculating the value of a fan. It’s also the key to truly understanding what social media is actually doing for your brand or product. It’s a bit more work.

You have to stop and ask yourself, “Why do I use facebook?” Most people would say “to catch up with friends”, or “to find events”, but no one ever says “to have someone sell me something.” So, why are you? Be Educational, Funny, interesting, SOMETHING! Trust me on this one. When fans engage, their friends will she and you’re same will be known. It’s as easy as that. And when the money comes in, you can ask yourself how important measuring it is when you know your social media strategy is working.

Struggling with your social media campaign? There are always professionals who can help. If you’re interested in Social Media Advertising, please feel free to contact PTS Multimedia for more information.

The Internet works as being the biggest and most popular supplier of general information.  If you want to remain in the competition with other companies offering similar products or services then clients need to be able to reach you through their browser.  Potential clients love to do research on small companies they are interested in doing business with.  The benefit of having a website allows people to reach your business 24 hours a day, seven days a week.  Having a proper website means that it is designed to give your service credibility in the eyes of potential clients.  The website will also lend great tangibility to the existence of your business.  Your website helps to put a better idea of what people can expect from working with your business.  Creating and maintaining this image is important, so you want control and the power over what your potential clients will see.  Depending on how you desire your company to be portrayed to the world, a variety of options are available when beginning to set up your company’s site.

The largest benefit of having a user-friendly website is reaching a large customer base that you would otherwise have no access to.  Giving millions of viewers access to your website worldwide, your company is sure to reach someone in who may have not been initially looking for your company.  Thanks to the designed information available on your company’s website- people locally and internationally can now equally be paying clients.  People love having instant access to contacting you as well as viewing detailed information about your product.

Not only is a website environmentally friendly, but with a website, product or pricing knowledge associated with company costs may be updated quickly and efficiently.  This would prove to be very costly with paper-based advertising.  People appreciate regularly updated knowledge on how to get the best deals and this allows your company the opportunity to explain as to why your product is the best for them.

To get started on your website, contact Hawaii web designers or learn more information about web designers Hawaii at PTS Multimedia.  Call today to gain yourself more business tomorrow!

Lets take a look down memory lane, shall we? In 2010 the first iPad sold 300,000 on its first day and took roughly 28 days to reach 1 million. Apple didn’t announce initial iPad 2 sales in 2011, but estimates ranged from 400,000 to about 1 million during its first weekend on sale. The 3 million iPad haul that occurred this past weekend was certainly much bigger than anyone could anticipate.

So what’s so great about the latest Apple tablet? The new iPad starts at $499 for the Wi-Fi only model with 16 GB of storage and since hitting shelves it has certainly received mixed reviews online. Consumers have since questioned just how big an improvement the new sharper screen is and the speed of the faster 4G cellular network. There are scattered reports that the new iPad is proven to overheating after about 30 minutes of use. Whereas others are claiming the new features are huge upgrades, enough to drive incremental buyers. Since introducing the iPad 3, Apple has slashed the prices by $100 for the iPad 2. So we want to here you weigh in on the new Apple iPad 3, do you think it’s worth the extra dough?

If you’re concerned that your current website isn’t compatible with the Apple browser, give PTS Multimedia a call, we can help you design a website that is compatible on all browsers and help your SEO rankings long term. 480-656-7235

There’s great restaurants all around downtown Phoenix, Arizona. It’s just one of the many reasons that people across the country are moving to central Phoenix. If you or someone you know is interested in moving to Arizona, visit GetYourPHX.com to find out more!

The power of video production is increasing as YouTube reaches the second most used search engine in the world. At PTS Multimedia we can help your business engage and interact with potential clients through  online marketing strategies; all customized to your business model. If you’re interested in taking your company to the next level with video production, give PTS Multimedia a call, and we can help you design an online marketing campaign to optimize your brand to its fullest potential . 480-656-7235

However yesterday, on a weekly call with my client, she said she would send me footage from her Flip Camera. I literally sat in silence and thought “Oh yeah… that thing.”

It’s been years since the Flip Camera was the big talk of the town. I remember kids running around, following friend on skate boards, with a bright Flip clutched in hand. Awesome accidents caught on film à la America’s funniest home videos, but without the nineties time code at the bottom. The Flip had unmatched innovation and is easy to use, not to mention it fits nicely in your pocket.

So what happened? Well, it seems that pocket now holds i Phone’s, or some other video capable multitasker willing to record your friends dumb stunts and then upload them straight to the internet. Text them to the other dudes, or edit without taking the extra step of importing. Not to mention the huge screen size and quality video that comes from modern phones.

So why use the Flip? The video and sound quality is great, not to mention you’re bound to have more consistent footage than your phone. For the event my client was recording, a press conference, I was happy to have the Flip back in my life. If you need your footage edited by someone like me, I’d personally much rather take your Flip mp4 or mov than anything that comes from your smudgy iPhone. If you’re interested in video production call PTS Multimedia today at: 480-656-7235. We have a highly skilled video production team in house to help you bring your vision to reality.