• People Like Watching Videos

The majority of people viewing a website would rather watch a video than have to read. If you create a professional, innovative marketing video explaining your company’s products/services your audience will respond with much greater force.

• Decrease Website Bounce Rate

A video will decrease your website bounce rate, creating an innovative, engaging video could really hold a website visitor on your website that much longer.

• Your Videos Will Rank

Google is the Number one search engine, YouTube is second largest. If you upload your videos into YouTube and effectively optimize them with nice robust titles, descriptions, and the use of links where you can, chances are that specific video will become a great candidate to really increase in rankings.

• Still an Early Technology

Like everything digital, online video sharing technology is relatively new compared to older forms of marketing which means that the process is only going to grow from here. YouTube and other video sharing websites growing rapidly in power and strength and many businesses are already leveraging the amazing technology for opportunities that exist in helping to grow their business.

• Increases Branding & Credibility

When a business creates a professional, innovative and engaging video they set themselves apart from their competitors and change how the audience views the company. This is a highly effective branding too which will increase credibility within your website visitors.

PTS Multimedia specializes in video production and can provide full service professional productions including commercials, on site production, full animation and so much more. If this is something you are looking to incorporate into your online marketing strategy, give PTS Multimedia a call at 480-656-7235.

The great thing about websites is that they are measurable. Not only can you experiment with different branding approaches, you can also see which approach is successful and run multi-variance testing on different approaches and monitor which one leads to a better conversion. If you’re looking to re-brand you companies website or marketing material please give PTS Multimedia a call. We are your one stop shop for all of your online marketing needs! 480-656-7235

The stock opened at $43 per share, Reuters reports. The pricing was above even the high end of the settled price range of $38 per share, with analysts saying Facebook shares could gain up to 50% from its opening price during the first trading day.

A $38 price tag valued the world’s most popular social network at $104 billion. With 421 million shares on sale, the Initial Public Offering (IPO) was expected to raise up to $18 billion. Experts say it’s a big windfall for a company that began just 8 years ago with no obvious way of making money.

Many analysts however advise potential new shareholders to hold off buying into Facebook, saying so far there’s not enough understanding of how successful the business is.

“We don’t know what the guts and the balance sheet of the company look like yet, so that’s a big red flag for us,” Oliver Pursche, president of Gary Goldberg Financial Services, told the BBC.

The newcomers won’t have too much say in the way Facebook is run. The stake that’s currently sold gives freshmen one vote per each share, while the shares of current owners carry 10.This leaves the existing shareholders with over 96% of Facebook votes, where Mark Zuckerberg, its founder, will hold a 56% say in the company.

Zuckerberg, who has a 25% Facebook stake, is expected to gain the most, with co-founders Dustin Moskovitz and Eduardo Saverin also gaining billions within hours. Napster founder and former employee Sean Parker is also said to be taking his huge slice of the Facebook cake.

Russia’s Mail.ru Group and internet investment group Digital Sky Technologies (DST) are also among Facebook’s shareholders. The two companies are expected to earn up to $2.8 billion from the sale of the social network’s shares. The Facebook stake of Russian tycoon Alisher Usmanov, who controls Mail.ru and was among DST initiators, is valued at $5 billion. This ranks him third on the list of the company’s top shareholders, after Zuckerberg ($19.1 billion) and Dustin Moskovitz ($5.1 billion).

Is your company in investing in your own social media advertising? Please feel free to contact PTS Multimedia for more information.

Even though Google isn’t admitting anything just quit yet. What does this mean for your business on Google? When Google changes their algorithm this can ultimately change your ranking on Google, for the good or the bad.  If you’re concerned that your current SEO is being compromised with Google’s latest changes, give PTS Multimedia a call. We can help you design a White Hat SEO campaign to ensure better rankings in the long term. 480-656-7235

Opponent questions Arizona Senate candidate’s Bangladesh large Facebook following. Our Social Media Marketing specialist, Karin Graham, walks 12News correspondent, Melissa Blasius, through the inter-workings of buying Facebook likes. Struggling with your social media campaign? There are always professionals who can help. If you’re interested in Social Media Advertising, please feel free to contact PTS Multimedia for more information.

While most people think of branding as the part you see that is just the beginning. It’s demonstrated in every way your company communicates and functions. Below are some examples of the many avenues you have access to for branding your company. Are you utilizing these to tell your story?

One of the best places to start is on different social media platforms. You have the opportunity to tell people who your company is, what you’re values are, what kind of things you’re working on and position yourself as the expert in your field. The best part is that it’s free! Happy branding! Itching your head on how to master the art of social media? Not to worry. PTS Multimedia is able to help brand your company through different social media sites as well as through a new website design. Give us a call today, 480-656-7235, to make PTS Multimedia your one stop shop for all of your marketing needs.

“Phoenix Pride is more than a party just in the park, we offer grants, we offer scholarships, and we help community organizations year round.”, says Brandi Sokolosky, Phoenix Pride Executive Director.

PTS Multimedia worked with Pride members to redesign their website and create marketing materials to better express their community work and attract business to get involved. In addition to Phoenix Pride, PTS Multimedia has had the pleasure of creating conference and marketing videos for several groups within the LGBT community, including One Community and One n Ten. After the festival, PTS will help pride produce their Gala Awards and scholarship videos. PTS Multimedia will be on site both days of Pride with staff filming both the parade and festival, as well as volunteering with the event.

If you’re interested in video production call PTS Multimedia today at: 480-656-7235. We have a highly skilled video production team in house to help you bring your vision to reality.

The design of your website is essentially your online reflection of your personal brand.   While there are many factors to consider in your design, color is probably the biggest one.  What color? And why? Color online goes well beyond what you learned in a basic color theory class.

One key aspect to consider with color is association.  What a person thinks of when they see a particular color.  For example, let’s look at blue.  People tend to associate the color blue with stability and trust, as is the case of IBM. Or with being smart or progressive like social networking sites Facebook, Twitter, LinkedIn, and Skype.   Entertainment and information sites like CNN, BBC and TMZ all use red, which is the color of energy and passion, to convey the idea of dynamic content.

The colors on your site will have a direct effect on how your audience views your and your online brand.

Other factors to consider when selecting a color to convey your brand are the age or generation of your target audience and current color trends.

Do note, viewers on different computer monitors will see your colors slightly differently.  Don’t worry about that.  But remember: be consistent.  Use the same color palette on all of your online marketing – website, Facebook, Twitter background, YouTube, etc.  Consistency will help you build a strong, recognizable online brand.

Struggling with your website or graphic design? There are always professionals who can help. If you’re interested in a Website Redesign, please feel free to contact PTS Multimedia for more information.

Huge companies like Coca-Cola, Nabisco, Johnson & Johnson, are guaranteed fans simply from brand recognition.

The value of a fan, however, is a static snapshot of a consumer who may or may not have already been a valuable customer for your brand or product. The fact that they are a “fan” may simply be a trailing variable; your Facebook page a convenient aggregator of advocates who were already among your top quintile or decile of consumers. Don’t get me wrong- it can be useful. Is it spreading the word about your company amongst groups? Sure. Bringing your name to people unreached by traditional marketing? Of course. But it isn’t enough to base strategic financial decisions upon.

No, it’s something much more that likes. It is interaction and branding function. It is the number of people who go to your page and express their love of your product or service. Of course, calculating the value of fandom is certainly more complex than calculating the value of a fan. It’s also the key to truly understanding what social media is actually doing for your brand or product. It’s a bit more work.

You have to stop and ask yourself, “Why do I use facebook?” Most people would say “to catch up with friends”, or “to find events”, but no one ever says “to have someone sell me something.” So, why are you? Be Educational, Funny, interesting, SOMETHING! Trust me on this one. When fans engage, their friends will she and you’re same will be known. It’s as easy as that. And when the money comes in, you can ask yourself how important measuring it is when you know your social media strategy is working.

Struggling with your social media campaign? There are always professionals who can help. If you’re interested in Social Media Advertising, please feel free to contact PTS Multimedia for more information.

The Internet works as being the biggest and most popular supplier of general information.  If you want to remain in the competition with other companies offering similar products or services then clients need to be able to reach you through their browser.  Potential clients love to do research on small companies they are interested in doing business with.  The benefit of having a website allows people to reach your business 24 hours a day, seven days a week.  Having a proper website means that it is designed to give your service credibility in the eyes of potential clients.  The website will also lend great tangibility to the existence of your business.  Your website helps to put a better idea of what people can expect from working with your business.  Creating and maintaining this image is important, so you want control and the power over what your potential clients will see.  Depending on how you desire your company to be portrayed to the world, a variety of options are available when beginning to set up your company’s site.

The largest benefit of having a user-friendly website is reaching a large customer base that you would otherwise have no access to.  Giving millions of viewers access to your website worldwide, your company is sure to reach someone in who may have not been initially looking for your company.  Thanks to the designed information available on your company’s website- people locally and internationally can now equally be paying clients.  People love having instant access to contacting you as well as viewing detailed information about your product.

Not only is a website environmentally friendly, but with a website, product or pricing knowledge associated with company costs may be updated quickly and efficiently.  This would prove to be very costly with paper-based advertising.  People appreciate regularly updated knowledge on how to get the best deals and this allows your company the opportunity to explain as to why your product is the best for them.

To get started on your website, contact Hawaii web designers or learn more information about web designers Hawaii at PTS Multimedia.  Call today to gain yourself more business tomorrow!