This year more businesses will invest in social media than ever before. You can leverage social media to: Communicate with customers. Increase brand exposure. Boost website traffic. Increase SEO effectiveness. Generating exposure for the business. Building new business-to-business partnerships. Using social media as a marketing tool can be confusing, not to mention time consuming. For …
Category Archives: Home
Google+ More?
Have you dipped your toes into the pond of Google +? And just when you thought you may have figured it out, they now introduce Google + Brand Pages. Google has successfully developed a platform that is centered on the key components that enhance communication and interaction between a brand and its loyal consumers. One added …
QR Codes
I have big thumbs. I make this declaration because I want you to know how difficult it is for me to type on smart phones. Despite hours of practice and several digit, dexterity classes, (the second one was a joke) I still can’t manage to hit the letters I want. I’m constantly mistyping text messages, …
White Hat Vs. Black Hat SEO Techniques
Most people are unaware that there are two types of SEO (Search Engine Optimization) techniques. There’s white hat SEO, which is what the search engines prefer to follow when ranking a website. There’s also what’s known as black hat SEO techniques. These techniques are mostly used by people who want to “cheat” the search engines …
Top 10 Benefits of using Social Media Marketing
Being in the field of sales, I am constantly running into businesses that question the benefits of web-based marketing. There seems to be this false notion that either A) business owner can do it themselves or B) business owners believe an intern can do the work for free. Social media in particular has a false …
Website Layout – Tips & Tricks!
The importance of a good site layout Websites are judged by content and layout. How good your content maybe, if your layout is not appealing, visitors will not be eager to come back. Everyone is not born with a quality of creating layouts that are pleasing to the eye. If you have been to different …